Columbia Sportswear
There is no such thing as bad weather, you just need the right clothing and gear. Columbia’s Spring collection showcased how well it performs in all conditions via the real stories of elite athletes and every day people. The effort saw the team in 5 countries over 3 months for Columbia, Titanium, PFG and Montrail brands.
Deliverables
Media
Broadcast Television
Social First
OOH
Point of Sale
Digital + Web
Brochure
Long-format Film Series
Total Assets
The main campaign generated over 600 individual pieces of content, including :30 broadcast spots, between (3) storylines for Columbia.
The feature films themselves account for another 100.
