Why a Wayfinder Producer

A Wayfinder is more than a creative producer—they navigate the everchanging sea of ideas and execution, building seamless systems to help brands, agencies, and creatives achieve their goals. Blending art direction, storytelling, and industry expertise, they guide teams with empathy, ensuring each project stays on course.

Founders/Partners

With 50+ years of combined experience spanning film, animation, branding, photography and digital, Wayfinder & Co meets every project where it is—scaling with agility to fit any budget or timeline. Creativity is our compass, guiding ideas from spark to flame. We don’t just talk about trailblazing—we live it, with 28 national parks (and counting).

Maggy Lynch-Hartley

A seasoned wayfinder in creative production, Maggy navigates complex projects with a meticulous eye for art direction and a passion for bringing ideas to life. An award-winning EP, she has over 20 years of experience crafting content across all media, art, broadcast, print, social and new media. With a huge network of creative partners to tap into, she seamlessly guides teams and productions, ensuring creative excellence along the way.

Nikki Di Franco

A fearless wayfinder in production, Nikki thrives on bringing bold ideas to life—if it sounds improbable, she’s probably already done it. With a sharp eye for strategy and execution, she navigates the fine line between structure and agility to deliver standout creative work. Beyond production, she guides brands, agencies, and artists through marketing, operations, and business affairs with expertise that spans the globe.